Web Development and Digital Marketing

Increase Revenue || Get Constant Leads

Online Security Is Vital

Top view office desk

It can be dangerous online if we are not careful. Here are some tips to keep ourselves safe and our loved ones as we navigate the world through technology. Especially, when we are using it for our business. We want to make sure everyone’s information is secure. /*! elementor – v3.8.1 – 13-11-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading […]

Online Security-Protect Your Clients

Website design digital cloud, world, envelope, computer, phone, people, lock, and computer code.

Security is a massive part of the business. How do you keep your clients safe and keep your business safe? With cyber crimes continuing to escalate, small businesses must be diligent in keeping secure.Today we will discuss security features you need to have on your hosting account (where your website is stored) to keep your […]

Websites VS Social Media

A hand is coming out of a tablet with a microphone with a world, envelope, gear, notes, clock, time, camera, and an icon of a play button and heart.

Here are four reasons why it is essential to build a website and get established online first and then how to use Social Media to promote brand awareness. /*! elementor – v3.9.1 – 14-12-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Establishing Credibility Having a website is like having a physical business; it is […]

Standing Out In Your Industry

digital marketing of the world

Competition is in every industry. So how do you stand out from the crowd and have your business thrive? There are a couple of ways we will touch on briefly.  The first is to have a niche. A niche will help you become the Go-To business for services or products because you identify your expertise […]

“Sales Funnel”?

Women are looking at a shopping website.

According to Keap.com, “a sales funnel is the marketing term for potential customers’ journey from start to purchasing something from your business. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel.” In other words, it is the path one must take from the first time […]

How You Brand Is Important

A digital layout of a website

Your brand is essential for your business. According to odacreative.com. “A successful brand doesn’t just convert leads to customers; it establishes a personal connection with your visitors and prioritizes values to your customers.” It is an essential part of the customer’s journey or steps your customers go through in engaging with your business. The experience […]

An Effective Website Action Button

A woman holding a tablet looking at a travel website

When someone lands on your website, you must consider why they are there. Are your potential customers there because they have never heard of you and want to learn about your company? Are they comparing competitors, ready to buy, or are they already customers? These questions will help you in positioning an Action button or […]

How To Create A Website That Converts

a developer working on a computer

What type of website do you want? Each site has to have a purpose. Is the intention to gather leads? Sell Product? Increase Customer Loyalty? A website can do a few or all of the abovementioned things, but its primary objective must be clear and defined. If the purpose of a website is to gather […]

Redesigning A Website

Designing a wire frame for a website

I wanted to discuss the importance of redesigning, in this context, redesigning your website. Over the years, technology changes, and what users expect from a website changes. If you interested in checking out what your favorite website looked like 10 or 20 years ago. Check out the Internet Archive. You can put in the URL […]

Press Release For SEO

a man's hand using mouse pad on laptop to working

When we first started developing websites, our business was called LionHeart Development (we recently changed to Gem Website Designs to reflect our commitment and dedication to our local community and area), and we had a press release. So what is a press release, and why are press releases suitable for online marketing and businesses for […]