Web Development and Digital Marketing

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What Is SEO And How Does It Work?

Search Engine Optimization is about taking an active approach to assisting your Website in ranking on the first page of Google or other search engines for your service or product. SEO helps your Website’s online visibility when potential customers are looking for your business, product, or service. Search Engine Optimization is about assisting your Website to be more relevant, higher quality, and user-friendly than your competitors. When this is done correctly, when potential customers search online for your product or service, Google will consider your Website more relevant and put your site higher on search results. Overall increasing search volume, visitors, and customers to your Website.

Technical SEO is our specialty and consists of creating a marketing campaign through keyword research. We look at what words potential customers in your town or service area are typing and create a content marketing page on your site.

How Google Comes Into Play

Google takes these words and content on your page or site and delivers them to your potential customers’ mobile devices, tablets, or computers. Google people search effectively across the internet for potential customers looking at the moment for your product or service.

Instead of creating an email list, taking time with email marketing, or any other outbound marketing, SEO is about getting customers at the right time and place with your Website. So many complicated things go into SEO, like site links, search queries, title tags, meta tags, meta descriptions, and the list goes on. You can learn more about this on lyfmarketing.com

We would be happy to assist you with your SEO, please get in touch with us, or you can learn more about what we offer.

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