According to Keap.com, “a sales funnel is the marketing term for potential customers’ journey from start to purchasing something from your business. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel.” In other words, it is the path one must take from the first time hearing about your company and being a stranger to being a loyal customer.
So, why are sales funnel important? First, it helps you understand what your customers are experiencing on their journey to purchasing from you. It allows you to understand what the company needs to improve and what it is doing right, So you know how to spend your marketing dollars correctly. There are five steps to creating a sales funnel; we will discuss them in more depth in the future. They are 1. building a landing page, 2. Offer something of value, 3. Start nurturing, 4. Upsell, 5. Keep it going.
It is important to remember that your website is part of the funnel. It is the 24/7 employee that helps promote your business and drives sales.
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