(Search Engine Optimization)
It is about taking an active approach to assisting your website in ranking on the first page of Google or other search engines for your service or product.
SEO does not just impact your website; it affects your whole business in a digital age where everyone looks online for recommendations. SEO drives traffic to your business, whether that be physical or digital. More foot traffic or digital traffic correlates to more revenue.
Search Engine Optimization SEO helps your business’s online visibility when potential customers are looking for your business, product, or service. Search Engine Optimization is about assisting your online brand to be more relevant, higher quality, and user-friendly than your competitors. When this is done correctly, when potential customers search online for your product or service, Google will consider your brand to be more relevant and put your company higher on search results. Overall increasing search volume, visitors, and customers to your business.
It is also about looking at your website and actively fixing significant issues causing problems. Some factors Google looks at when ranking websites are; overall relevance to search terms, website security, speed, page relevance, and mobile-friendly (and a lot more).
SEO is a form of online advertising and internet marketing. It assists in bringing potential customers into your store or your website—marketing to people who may or may not have known about your product or service. SEO is about capturing potential customers searching online in your industry for something you offer and aiming to put you at a higher level than your competition.
Inbound marketing is where potential customers are currently searching for your product or service and are ready to buy. You are not going to them; they are coming to you. This is the category SEO is in.
Increase Business Revenue
SEO helps drive traffic and increase the number of visitors to your website or physical business. This, in turn, increases revenue.
Make Informed Decisions
No other marketing method shows you who is looking at your marketing material or brand when you are not around other than digital marketing. You have a secret weapon to know who your target market is and make better business decisions.
Accurate data brings business clarity. Knowing your business better with data is a powerful tool that helps you clarify business goals.