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Websites VS Social Media

Here are four reasons why it is essential to build a website and get established online first and then how to use Social Media to promote brand awareness.

Establishing Credibility

Having a website is like having a physical business; it is a well-established place with a reputation that customers can trust. If you only have social media, you can come off scammy. So how do people know you are a real business, not someone trying to take their money? According to mediaboom.com, “Credibility means a lot to consumers in today’s digital-first landscape. If a company looks credible online, its website visitors are more likely to trust them and turn them into customers. The 2019 Edelman Trust Baromenter Special Report shows that 81% of consumers said they need to be able to trust a brand to buy from them.” Many people feel they can’t trust the company if they see ads on social media and there is no established website (and the ads can be annoying). It comes off as unprofessional. People need to know who you are before they spend their money.

Your Website Provides Data

A website not only acts as a 24/7 employee but also provides data for your company. According to mediabooom.com from Forbes reports, ” 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy. The more data you have, the more you can piece together what works for your business.” You can use different tools to track user behavior on your websites, like google analytics and heatmaps. If you want to grow your business or feel like your company has hit a plateau, it is essential to look at data. A website can do just that. It provides data, so your company knows what and how to change to better suit your customers.

Getting Your Business Found Online

Getting established online is vital for business. Most people search online to find what they need. According to mediaboom.com, “nearly 90% of people use the internet to find local businesses. If you don’t have a website and properly maintain it, you’re missing out on critical opportunities to be found.” Another statistic says, “53.3% of all website traffic comes from organic search, so if businesses double down on their SEO and organic search strategy, they can see incredible growth.” As you can see, having a website can differentiate between your business thriving or failing. It is best to have a place where customers can see your brand and establish trust.

Your Website Increases Sales

“Your website guides people from the top of the sales funnel to the end of your sales funnel, where they convert and become customers,” according to mediaboom.com. The term “sales funnel” is a marketing term for customers going through the journey of your business and purchasing from you. In addition, your website is an incredible employee that provides a space where people can learn about your business 24/7, 365 days per year, to build trust. You can also have a live chat feature, forms that customers can fill out, and schedule appointments; it is an endless list of what a website can do to help your business produces sales, so your business will thrive.

So, Where Does Social Media Fit In?

It helps to connect with your audience and find new customers. In one report by Digital Information World, “142 minutes per day is the average person spending on social networking and messaging platforms.” That is a lot of time and opportunities for businesses to promote their brand. Brand awareness is essential for your business. You can find more information about standing out in your industry here.

Social media is an excellent way to share information with your customers, connect, and give you data about how people respond to your marketing. For example, are they interacting with your post? Who is interacting with your post? What age group are they? Are they going to your website? It can help you analyze your target market. Once you have this information, you can adjust your marketing strategy if you need to.

Putting It Them Together

So, as you can see, having a website is essential. It gets your business found online to build trust, provides data, and increases sales. But you can use Social media to bring brand awareness and increase traffic to your website to convert individuals into customers that will help your business succeed.

 

For more information and see where I found this information, fallow the link below.

Website Vs Social Media

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